L03 review

Today we have gone a filmed land scape shot for cut aways.

LO1 Analysis of music videos

Amen

The purpose of this video is to entertain, I know this as video is a performance. However this video also informs people about Meek Mill and Drake’s life style, I know this as I can see the too artist doing what they say they do in the song. For example Mill says “Pull up in the Phantom” while the screen denotes a Rolls Royce  pulling up, this connotes that Meek Mill actually does this. He’s also saying that is rich and powerful.

The form of this video is a music video, I know this as the music is anchored to the film.

The genre of this video is a rap video. As the music what is being played is rap/hip-hop music. Also the video denotes the classic conventions of rap video. 

They six locations in this video; hotel room, a night club and out side town hall. The first location we see is a hotel room, the denotation of the hotel room is big this connotes that the room is a hotel suite, using this shows the rapper has money. The Iconography of Meek Mill in the hotel suit, the denotes him laid in bed with two women on both sides of him. This connotes that Meek Mill is powerful as he has the bed, also he is also laid in the centre of the bed this means that he’s the centre of attention. This part of the video agrees with John Berger’s theory ‘men act and women appear’. This part agrees as Meek Mill is the dominate character, this is reflected as he has his back to the camera. Which connotes that he is the silver back (Alpha Male). The women are subordinate as they are lain on their sides around him, however this also agrees with Laura Mulvey (1975) ‘Male Gaze’ as the women are their to look sexy swell as making Mill look more dominate, however Meek Mill is not wearing a top there for this challenges the theory as this could attract the female gaze. 

Another main location is the club, the club denotes a purple lighting, some type of spiky things hanging from the ceiling. The contains of this shows a quite expensive club, which rehashes that the Mill has money.The iconography of the club is quite significant, this is because it has  highlights most of the classic conventions of a rap video. The denotations are the entourage of the two rappers, women dancing against them alcohol. These all reforce Richard Dyers ‘Star Persona’ theory, this is as the actions revolve around the two artist. This part of the video also agrees with  John Berger theory ‘men act women appear’ this is as the men are the two artist who are rapping and the women are the dancing around them; the women also are lower down than the men which make the artist dominate.

The last main locations is out side of the town hall, the denotations of this are Meek Mill and drake raping and sing out side of a town hall, also towards the end we also see their entourage. The connotations of this locations is trying to say that they run this city.  

Throughout the music video we see Meek  Mill in casual clothes as his costume, Meek Mill in the club denotes wearing; a t-shirt, black jeans, white Louis Vuitton belt, a diamond watch and a chain with the head of jesus what we see though out the video. The chain with the jesus head is symbolic as the name of the song is Amen, as Jesus is a holy figure of the Christian Churches. Amen comes from the the end of a pare. In the tour buss we see that Meek Mill is wearing puma shoes this is an advertisement as he is the face of a series of puma shoes.

The microphones are part of the props as this is an icon showing that he is sing and that is what they do. Using Ciroc as prop is product place, this is because this P Diddy owns the record label who Mill is under. P diddy owns Ciroc therefore using a ideal self helps to promote this product as people watching this will dink the Ciroc.

The gestures in this music video matches the classic conventions of a music video. Meek Mill uses his hands so that you remember the song more and that you understand him more. When Drake is at the court house he makes the gesture that he is right her. Throughtout the video we see drake holding his hands like he is preying this is to reflect the name of the song as it’s called Amen.

In the day we see natural lighting as it is from the sun light however at night we it turns to low key this continually switches thought out the music video.

The editing has been done for example when Meek says “Peach Ciroc, Patron and all. Thirty racks on magnum bottles” These are shown on screen. When Meek Mill is is sat in the chair at the start of the video we see a shadow field of depth.  On the tour buss we some on come and take a picture of Meek Mill I know that is Meek as he is wearing his shows and he is on his tour buss. When the picture is taken the screen goes black and white, like the camera has flashed. 

When Meek Mill is is sat in the chair at the start of the video we see a shadow field of depth. This is saying that he is more important than others. In the hotel room we see lots of camera movement as its is trying to represent confusion as the people were that dunk that they don't remember what happened last night. The shots jump cut at the start of the video to introduce the video and meek mill

As this is a music video the sound is non-diegetic. The song is happy song as they are remanicing about last night and this sounds happy. The sound also matches the pictures on screen.

The target audience for this song i would say would be the 15-30 year olds as thats who this applies to. The subtotal of this song are Hip-Hop fans  this applies with Dick Hebditch (1979). I would say this is mainly for  male audience.

LO2: Lesson review and story boards

Today I story boarded the new song, and planned where we will be location scouting.

LO2: Risk Assment

LO2: Permission to film at Dore and Totley train station

LO2: Treatment

LO2: Production Schedule

LO2: Production Schedule

LO2: Productions Schedule

LO2: Gantt Chart

This is what I've done to day.

LO1: Example of audio visual promo

Advert

 















broken promises (2009) US, available at http://youtu.be/AYWmDag3ruM last accessed at [24/10/14]

Short Film

"Alone" - Post-Apocalyptic Short Film (2013) US, available at http://youtu.be/wbTc81JmQTs, last accessed at [24/10/14]

Vlog

How to Tie the Perfect Bow Tie | Lessons from a Men's Shop (2013) US, available at https://www.youtube.com/watch?v=5X4aBSRt_HQ&spfreload=10. Last accessed 24/10/14

LO1: analyse of Amen

Amen

The purpose of this video is to entertain, I know this as video is a performance. However this video also informs people about Meek Mill and Drake’s life style, I know this as I can see the too artist doing what they say they do in the song. For example Mill says “Pull up in the Phantom” while the screen denotes a Rolls Royce  pulling up, this connotes that Meek Mill actually does this. He’s also saying that is rich and powerful.

The form of this video is a music video, I know this as the music is anchored to the film.

The genre of this video is a rap video. As the music what is being played is rap/hip-hop music. Also the video denotes the classic conventions of rap video. 

They six locations in this video; hotel room, a night club and out side town hall. The first location we see is a hotel room, the denotation of the hotel room is big this connotes that the room is a hotel suite, using this shows the rapper has money. The Iconography of Meek Mill in the hotel suit, the denotes him laid in bed with two women on both sides of him. This connotes that Meek Mill is powerful as he has the bed, also he is also laid in the centre of the bed this means that he’s the centre of attention. This part of the video agrees with John Berger’s theory ‘men act and women appear’. This part agrees as Meek Mill is the dominate character, this is reflected as he has his back to the camera. Which connotes that he is the silver back (Alpha Male). The women are subordinate as they are lain on their sides around him, however this also agrees with Laura Mulvey (1975) ‘Male Gaze’ as the women are their to look sexy swell as making Mill look more dominate, however Meek Mill is not wearing a top there for this challenges the theory as this could attract the female gaze. 

Another main location is the club, the club denotes a purple lighting, some type of spiky things hanging from the ceiling. The contains of this shows a quite expensive club, which rehashes that the Mill has money.The iconography of the club is quite significant, this is because it has  highlights most of the classic conventions of a rap video. The denotations are the entourage of the two rappers, women dancing against them alcohol. These all reforce Richard Dyers ‘Star Persona’ theory, this is as the actions revolve around the two artist. This part of the video also agrees with  John Berger theory ‘men act women appear’ this is as the men are the two artist who are rapping and the women are the dancing around them; the women also are lower down than the men which make the artist dominate.

The last main locations is out side of the town hall, the denotations of this are Meek Mill and drake raping and sing out side of a town hall, also towards the end we also see their entourage. The connotations of this locations is trying to say that they run this city.  

Throughout the music video we see Meek  Mill in casual clothes as his costume, Meek Mill in the club denotes wearing; a t-shirt, black jeans, white Louis Vuitton belt, a diamond watch and a chain with the head of jesus what we see though out the video. The chain with the jesus head is symbolic as the name of the song is Amen, as Jesus is a holy figure of the Christian Churches. Amen comes from the the end of a pare. In the tour buss we see that Meek Mill is wearing puma shoes this is an advertisement as he is the face of a series of puma shoes.

The microphones are part of the props as this is an icon showing that he is sing and that is what they do. Using Ciroc as prop is product place, this is because this P Diddy owns the record label who Mill is under. P diddy owns Ciroc therefore using a ideal self helps to promote this product as people watching this will dink the Ciroc.

The gestures in this music video matches the classic conventions of a music video. Meek Mill uses his hands so that you remember the song more and that you understand him more. When Drake is at the court house he makes the gesture that he is right her. Throughtout the video we see drake holding his hands like he is preying this is to reflect the name of the song as it’s called Amen.

In the day we see natural lighting as it is from the sun light however at night we it turns to low key this continually switches thought out the music video.

The editing has been done for example when Meek says “Peach Ciroc, Patron and all. Thirty racks on magnum bottles” These are shown on screen. When Meek Mill is is sat in the chair at the start of the video we see a shadow field of depth.  On the tour buss we some on come and take a picture of Meek Mill I know that is Meek as he is wearing his shows and he is on his tour buss. When the picture is taken the screen goes black and white, like the camera has flashed. 

When Meek Mill is is sat in the chair at the start of the video we see a shadow field of depth. This is saying that he is more important than others. In the hotel room we see lots of camera movement as its is trying to represent confusion as the people were that dunk that they don't remember what happened last night. The shots jump cut at the start of the video to introduce the video and meek mill

As this is a music video the sound is non-diegetic. The song is happy song as they are remanicing about last night and this sounds happy. The sound also matches the pictures on screen.

The target audience for this song i would say would be the 15-30 year olds as thats who this applies to. The subtotal of this song are Hip-Hop fans  this applies with Dick Hebditch (1979). I would say this is mainly for  male audience.

KTA 1: TASK 1, LO1 – Tutor feedback

one strength: Evidence of analysis of mise en scene

two weaknesses: 

1.  Not specific in talking about props and other.
2.  Not mentioned the narrative structures. 

Im going to work on this for next wednesday, I'm going to complete the analysis and change and add parts of my essay to what has been committed.

LO1: mise en scene

The main action is taking place in a booth of a bar,  it is easy to tell this as the  style of the booth and the alcohol is very cliché. Denoting from the see there are women, alcohol. Money and two star personas. This connotes that that the two stars “2 Pac’ and “Snopp Dog" are the dominate characters and the women are objects of male gaze, what agrees with Laura Mulvey theory. There is more than one location what tell the narrative of the story.

LO1: 5 video analyse

I got love - Nate Dogg (2001) Music Video. US: Bink. Available at: http://youtu.be/pWUMSPekHBE

The purpose of this video is to promote the song “I got love”.  Most rap videos try and make the rapper look like he is the best person in the business and this video relates to this.

The form of this video is a music promo which means that they are advertising the song.

The genre of this song is a rap video, i can tell this by the classic conventions of a rap/hip-hop video. This conventions (women, cars, gambling and money) at stretched though-out  the rap genre.

The locations of the video are; car garage, streets,  Las Vegas,  casino, snooker club and privet lounge. The stereo types of a privet lounge are that  person has a lot of money and that they are really important as they are not many of them.  The snooker club has the denotation that is lower class which ‘Nate Doggs’  entourage. This connotes that the connotes that he is rich and powerful however he is still in though with his roots and homies from when he was poor, this is also backed up from when he id driving from the streets.

The costume of Nate Doggs looks like normal clothes which means that they what to look like he dose this every day. The girls around him are wearing very revealing clothes what basically means that they are using this as a sex object like Laura Mulvey male gaze theory.

The gestures of Nate Dogg rolling his had in to his body means that he  is saying bring in the money as he just won money this is while he is in the casino. Another time in the casino denotes Nate Dogg holding his gads up with dice in to a girls mouth to kiss, this connotes that the women around are on his side which makes the dominate roll.

The lighting in this video is very low-key, on shot they us are a LED wall with a women dancing or playing a flute, this looks really cool as they are left as a silhouette, This connotes that women are a subordinate rule as they are just as a body and not person like the male gaze theory [Laura Mulvey (1975)]

This video use changes the ratio of thev song to go with the beat of the song this make the video more intresting.  Towards the end of the 

The target audience for this song i would say would be the 15-30 year old as that's who this applies to. The subtotal of this song are Hip-Hop fans  this applies with Dick Hebditch (1979). I would say this is mainly for  male audience.

Hustlin' - Rick Ross (2006) Music Video. Directed by Gil GREEN. US: The Runners. Available at http://youtu.be/JU9TouRnO84 [lasted accsessed 12/9.14]

The purpose of this video is to advertise Rick Ross, along with his song. In this music video they advertise the “Boobie  Boys” who are a group of rappers, it also averts Rick Ross ring tones.

The form of the video promo which means that it’s a promotion.

This music video comes un the genre of hip-hop/rap.

The location in the music video are various places around the ghetto of Miami; streets, front of a club, front of a supper market.  The Parts with streets denotes the the ghetto house and people of Miami, which connotes that he has come from their and he is “the boss” of the ghetto of Miami.  The denotations of Rick Ross standing on the roof of the club the connotations of this are that Rick Ross is the ‘god’ of the hood as the representation of they high up position.

Rick Ross the rapper takes the leading roll in this music video as it’s his song. He wears normal clothes however he wears lost of jewellery which connotes that he has lots of money as the chains are gold and diamond in crusted.  The theme of the costume looks quite poor as the clothes rant not expensive that's why Rick Ross's jewellery.

When Rick Ross pays and picks up  some jeans, the jeans as a prop connote; that the people are "hustling'' (name of the song)  this is saying that hood that he came from is hustling and and he is hustling too. 

The gestures when Rick Ross is on top of the club are very dominate and vigorous this is because he is trying to out do every, in the sense of that he is better then every one. Towards the end he doesn't make any gestures this is to symbolise that he said what he has said and he can just stand his ground.

The living of the video has a lot of natal light as most of it is filmed int the day, connotes that Evan though its not the nieces of places its still got happy days. At night the previous point  is reflected as they are its lo key however they is a lot of light. The oculars are reds and browns, the reds are there to make Rick Ross stand out, the browns and biases make people look less important.

The video has been edited at places so it jump cuts whit Ross's rap. The only dissolve transition in the video is at then of the song when the audio fades out so does the footage.

The target audience for this song i would say would be the 15-30 year old as that's who this applies to. The subtotal of this song are Hip-Hop fans  this applies with Dick Hebditch (1979). I would say this is mainly for  male audience.

The Heat- Jeremiah Jae (2014) Music video. Directed by Ounce. UK: Warp Records. Available  at https://www.youtube.com/watch?v=vI3jU4_vHj0 [last accessed 11/9/14]

The purpose of this song is sell the song and to make Jeremiah Jae well know, while informing them about t him. 

The form is a digital music promo.

The genre of this a art house rap video.

We can see Jeremiah Jae sat with his back against at blank wall this infers that  he is starting a new slate however this back up by the plant as it looks like a palm tree . this could also be interpreted  that you may think that he is just as plain person but the song juxtaposes this. The dominance of him stand ohm a roof around  a urban area connotes that he his is on the rise however he is still close to his roots as we see him walk thought his streets and in a family house.

The costume is Jeremiah Jae in his normal clothes this conatates that he is normal guy and he is just like anyone which fits in with the rap genre. this is because rap is about trying to relate to the audience. 

Jae has a joint in one of the scenes this connotes that he isn't law abiding however this could also be status as in america you can purchase medicinal marijuana. He also has some alcohol this connotes that he wants to forget the pas and wants to move one.

The Gestures are very sudated which is quite subordinate for this type of genre as he is not trying to show off like other rappers normally do.

The lighting is both natural and low-key, this is because it looks good on camera as it give some contrasting keeping the video look fresh, which is more viewer friendly. The colours are brown and like a brown glaze this make the video look hot and it looks really cool as the editing was really goo d on this video.

The video has had double exposure this means that they have overlapped footage over it and turned down the opacity. The have manipulated the video ratio to match the beat of the video.

The target audience for this song i would say would be the 15-30 year olds as thats who this applies to. The subtotal of this song are Hip-Hop fans  this applies with Dick Hebditch (1979). I would say this is mainly for  male audience.


99 Problems - Jay- Z (2004) Music Video. Directed  by Mark ROMANEK. US: Rick Rubin. Available at https://www.youtube.com/watch?v=WwoM5fLITfk [lasted accessed 12/9/14]

The purpose of this is to sell the single 99 Problems. This is also is promoting  Jay Z as an individual.

The from of this is a audio visual music promo.

The style of this video is in the genre of hip hop as it has the matches with the classic conventions.

The locations change to goo with the words of the songs and that tells a narrative, the main action takes place on a street where some B boys this used to switch between shots to make the video look good. Theres a lot of narrative to show problems of living in the hood this is to match the songs name.

The costume of video is to go with the east side of america as it is generally more cold up both where jzay is from this is reflect with the big coats, and warm clothes.

They are lots of props, the guns are there to show the status of that one problem this is too, make Jay Z look more important. 

The gestures are go with the beat this helps the audices understand what he was is saying

The video uses jump cutting with the beat of the song a numers times of the song. The video keeps blurring then focusing this is to make the effect that Jay-Z is high on drugs.

The target audience for this song i would say would be the 15-30 year olds as thats who this applies to. The subtotal of this song are Hip-Hop fans  this applies with Dick Hebditch (1979). I would say this is mainly for  male audience.

Gangsta Party - 2 Pac (1995) Music Video. Directed by Gobi M. RAHIMI. US: Daz Dillinger. Available at https://www.youtube.com/watch?v=j0uQBwFMfBk [lasted accessed 12/9/14]

The purpose of this music video is too dis biggie smalls and puff daddy. They also do this to to sell records as its a form of advertisement. A music video like this bigs up the artist. 

The style is video is mostly a story as they is a lot of narrative.

The main action is taking place in a booth of a bar,  it is easy to tell this as the  style of the booth and the alcohol is very cliché. Denoting from the see there are women, alcohol. Money and two star personas. This connotes that that the two stars “2 Pac’ and “Snoop Dog" are the dominate characters and the women are objects of male gaze, what agrees with Laura Mulvey theory. There is more than one location what tell the narrative of the story.

The costume is genially the reds and blacks colours of death row records, this is like a gang sign as they are recognisable. 2 pac wears an orange jump suite, as this is a stereotype  for someone in prison or going as he is in  a court room. You can tell they 2 pac is dominate as ladies crowd around him.

They ain’t many pros but on of them is a staff which is used to represent a pimp sick. This is used while women are around 2pac. When it’s the last supper scene they use chalices as is repents this famous story in the bible.

The gesture in this video are very dominant and in the stylisation of rap videos .

The lighting changes the mood as it repents feeling and whats going to happen, most of the shots are all low angle to make 2pac look big so looks more important.

That last supper scene denotes along table of people drinking and eating while 2 pac and Snoop Dog sit in the middle. This connotes that 2 pac is facing death or something bad as it refers to the last supper in the bible. It also is saying that 2 pac is the son of god which relates to his album only god can judge me.

This video uses disloves in the transitions this is to make the music video look like a flim, this is becaus the music video is telling a story. They use video transitions to match with the beat of the song. 

The target audience for this song i would say would be the 15-30 year olds as thats who this applies to. The subtotal of this song are Hip-Hop fans  this applies with Dick Hebditch (1979). I would say this is mainly for  male audience.

LO1 Music Video And Film Trailers

The Heat- Jeremiah Jae (2014) Music video. Directed by Ounce. UK: Warp Records. Available  at https://www.youtube.com/watch?v=vI3jU4_vHj0 [last accessed 11/9/14]

The purpose of this Music Video is to entertain and advertise. Although this is not his only purpose. Another purpose is to inform people about the "Good Times" what is the name of the album, however he's saying that the hard time make the good.

This music video has very good edits thats why is so good for the budget. There are many points I would like to Pastiche transitions being one of them. i also like the flutes and the parts what are slightly blurred.

I'm beamin - Lupe Fiasco (2010) Music Video. Directed by    . US: The Neptunes. Available at https://www.youtube.com/watch?v=Ge4BEdyZ8bM [last accessed 11/9/14]

The Purpose of this video is to sell the product (I'm beamin), he wants to say that life can be hard but look at me as he's beamin.
This video has a high budget but i was made to look like it wasn't which looks really cool.
Id like to pastiche  is the movement tracking.

Ice Cream - Battles (2011) Music Video. Directed my CANADA. UK: Warp Records. Available at https://www.youtube.com/watch?v=E_wKWqKJDfw [last accessed 11/9/14]

The purpose 

Submarine (2010) Film Trailer. Directed my Richard AYOADE. UK: Warp Films. Available at https://www.youtube.com/watch?v=P-WCCdkVDr4 [ Last accessed 11/9/14]

The purpose  of this is to sell film as the company make money.  Its is also to show the struggles of teenage of life which is the narrative.

This film is low budget for of film of its calibre but it's amazing  directing and editing makes it look really good

I want to pastiche the text and effects and camera angle as they look really good.

Four lions (2010) Film Trailer. Directed My Christopher MORRIS. UK: Warp Films. Availble at https://www.youtube.com/watch?v=Ew-SrlQ9tlI [ Lasted accessed  11/9/14]

This is England (2006) Film Trailer. Directed by Shane MEADOWS [ Lasted Accessed 11/9/14]