I got love - Nate Dogg (2001) Music Video. US: Bink. Available at: http://youtu.be/pWUMSPekHBE
The lighting in this video is very low-key, on shot they us are a LED wall with a women dancing or playing a flute, this looks really cool as they are left as a silhouette, This connotes that women are a subordinate rule as they are just as a body and not person like the male gaze theory [Laura Mulvey (1975)]
This video use changes the ratio of thev song to go with the beat of the song this make the video more intresting. Towards the end of the
The purpose of this video is to promote the song “I got love”. Most rap videos try and make the rapper look like he is the best person in the business and this video relates to this.
The form of this video is a music promo which means that they are advertising the song.
The genre of this song is a rap video, i can tell this by the classic conventions of a rap/hip-hop video. This conventions (women, cars, gambling and money) at stretched though-out the rap genre.
The locations of the video are; car garage, streets, Las Vegas, casino, snooker club and privet lounge. The stereo types of a privet lounge are that person has a lot of money and that they are really important as they are not many of them. The snooker club has the denotation that is lower class which ‘Nate Doggs’ entourage. This connotes that the connotes that he is rich and powerful however he is still in though with his roots and homies from when he was poor, this is also backed up from when he id driving from the streets.
The costume of Nate Doggs looks like normal clothes which means that they what to look like he dose this every day. The girls around him are wearing very revealing clothes what basically means that they are using this as a sex object like Laura Mulvey male gaze theory.
The gestures of Nate Dogg rolling his had in to his body means that he is saying bring in the money as he just won money this is while he is in the casino. Another time in the casino denotes Nate Dogg holding his gads up with dice in to a girls mouth to kiss, this connotes that the women around are on his side which makes the dominate roll.
The lighting in this video is very low-key, on shot they us are a LED wall with a women dancing or playing a flute, this looks really cool as they are left as a silhouette, This connotes that women are a subordinate rule as they are just as a body and not person like the male gaze theory [Laura Mulvey (1975)]
This video use changes the ratio of thev song to go with the beat of the song this make the video more intresting. Towards the end of the
The target audience for this song i would say would be the 15-30 year old as that's who this applies to. The subtotal of this song are Hip-Hop fans this applies with Dick Hebditch (1979). I would say this is mainly for male audience.
Hustlin' - Rick Ross (2006) Music Video. Directed by Gil GREEN. US: The Runners. Available at http://youtu.be/JU9TouRnO84 [lasted accsessed 12/9.14]
The form of the video promo which means that it’s a promotion.
This music video comes un the genre of hip-hop/rap.
The location in the music video are various places around the ghetto of Miami; streets, front of a club, front of a supper market. The Parts with streets denotes the the ghetto house and people of Miami, which connotes that he has come from their and he is “the boss” of the ghetto of Miami. The denotations of Rick Ross standing on the roof of the club the connotations of this are that Rick Ross is the ‘god’ of the hood as the representation of they high up position.
Rick Ross the rapper takes the leading roll in this music video as it’s his song. He wears normal clothes however he wears lost of jewellery which connotes that he has lots of money as the chains are gold and diamond in crusted. The theme of the costume looks quite poor as the clothes rant not expensive that's why Rick Ross's jewellery.
When Rick Ross pays and picks up some jeans, the jeans as a prop connote; that the people are "hustling'' (name of the song) this is saying that hood that he came from is hustling and and he is hustling too.
The gestures when Rick Ross is on top of the club are very dominate and vigorous this is because he is trying to out do every, in the sense of that he is better then every one. Towards the end he doesn't make any gestures this is to symbolise that he said what he has said and he can just stand his ground.
The purpose of this video is to advertise Rick Ross, along with his song. In this music video they advertise the “Boobie Boys” who are a group of rappers, it also averts Rick Ross ring tones.
The living of the video has a lot of natal light as most of it is filmed int the day, connotes that Evan though its not the nieces of places its still got happy days. At night the previous point is reflected as they are its lo key however they is a lot of light. The oculars are reds and browns, the reds are there to make Rick Ross stand out, the browns and biases make people look less important.
The video has been edited at places so it jump cuts whit Ross's rap. The only dissolve transition in the video is at then of the song when the audio fades out so does the footage.
The target audience for this song i would say would be the 15-30 year old as that's who this applies to. The subtotal of this song are Hip-Hop fans this applies with Dick Hebditch (1979). I would say this is mainly for male audience.
The video has been edited at places so it jump cuts whit Ross's rap. The only dissolve transition in the video is at then of the song when the audio fades out so does the footage.
The target audience for this song i would say would be the 15-30 year old as that's who this applies to. The subtotal of this song are Hip-Hop fans this applies with Dick Hebditch (1979). I would say this is mainly for male audience.
The Heat- Jeremiah Jae (2014) Music video. Directed by Ounce. UK: Warp Records. Available at https://www.youtube.com/watch?v=vI3jU4_vHj0 [last accessed 11/9/14]
The purpose of this song is sell the song and to make Jeremiah Jae well know, while informing them about t him.
The form is a digital music promo.
The genre of this a art house rap video.
We can see Jeremiah Jae sat with his back against at blank wall this infers that he is starting a new slate however this back up by the plant as it looks like a palm tree . this could also be interpreted that you may think that he is just as plain person but the song juxtaposes this. The dominance of him stand ohm a roof around a urban area connotes that he his is on the rise however he is still close to his roots as we see him walk thought his streets and in a family house.
The costume is Jeremiah Jae in his normal clothes this conatates that he is normal guy and he is just like anyone which fits in with the rap genre. this is because rap is about trying to relate to the audience.
Jae has a joint in one of the scenes this connotes that he isn't law abiding however this could also be status as in america you can purchase medicinal marijuana. He also has some alcohol this connotes that he wants to forget the pas and wants to move one.
The Gestures are very sudated which is quite subordinate for this type of genre as he is not trying to show off like other rappers normally do.
The lighting is both natural and low-key, this is because it looks good on camera as it give some contrasting keeping the video look fresh, which is more viewer friendly. The colours are brown and like a brown glaze this make the video look hot and it looks really cool as the editing was really goo d on this video.
The video has had double exposure this means that they have overlapped footage over it and turned down the opacity. The have manipulated the video ratio to match the beat of the video.
The video has had double exposure this means that they have overlapped footage over it and turned down the opacity. The have manipulated the video ratio to match the beat of the video.
The target audience for this song i would say would be the 15-30 year olds as thats who this applies to. The subtotal of this song are Hip-Hop fans this applies with Dick Hebditch (1979). I would say this is mainly for male audience.
99 Problems - Jay- Z (2004) Music Video. Directed by Mark ROMANEK. US: Rick Rubin. Available at https://www.youtube.com/watch?v=WwoM5fLITfk [lasted accessed 12/9/14]
The purpose of this is to sell the single 99 Problems. This is also is promoting Jay Z as an individual.
The from of this is a audio visual music promo.
The style of this video is in the genre of hip hop as it has the matches with the classic conventions.
The locations change to goo with the words of the songs and that tells a narrative, the main action takes place on a street where some B boys this used to switch between shots to make the video look good. Theres a lot of narrative to show problems of living in the hood this is to match the songs name.
The costume of video is to go with the east side of america as it is generally more cold up both where jzay is from this is reflect with the big coats, and warm clothes.
They are lots of props, the guns are there to show the status of that one problem this is too, make Jay Z look more important.
The gestures are go with the beat this helps the audices understand what he was is saying
The video uses jump cutting with the beat of the song a numers times of the song. The video keeps blurring then focusing this is to make the effect that Jay-Z is high on drugs.
The video uses jump cutting with the beat of the song a numers times of the song. The video keeps blurring then focusing this is to make the effect that Jay-Z is high on drugs.
The target audience for this song i would say would be the 15-30 year olds as thats who this applies to. The subtotal of this song are Hip-Hop fans this applies with Dick Hebditch (1979). I would say this is mainly for male audience.
Gangsta Party - 2 Pac (1995) Music Video. Directed by Gobi M. RAHIMI. US: Daz Dillinger. Available at https://www.youtube.com/watch?v=j0uQBwFMfBk [lasted accessed 12/9/14]
The purpose of this music video is too dis biggie smalls and puff daddy. They also do this to to sell records as its a form of advertisement. A music video like this bigs up the artist.
The style is video is mostly a story as they is a lot of narrative.
The main action is taking place in a booth of a bar, it is easy to tell this as the style of the booth and the alcohol is very cliché. Denoting from the see there are women, alcohol. Money and two star personas. This connotes that that the two stars “2 Pac’ and “Snoop Dog" are the dominate characters and the women are objects of male gaze, what agrees with Laura Mulvey theory. There is more than one location what tell the narrative of the story.
The costume is genially the reds and blacks colours of death row records, this is like a gang sign as they are recognisable. 2 pac wears an orange jump suite, as this is a stereotype for someone in prison or going as he is in a court room. You can tell they 2 pac is dominate as ladies crowd around him.
They ain’t many pros but on of them is a staff which is used to represent a pimp sick. This is used while women are around 2pac. When it’s the last supper scene they use chalices as is repents this famous story in the bible.
The gesture in this video are very dominant and in the stylisation of rap videos .
The lighting changes the mood as it repents feeling and whats going to happen, most of the shots are all low angle to make 2pac look big so looks more important.
That last supper scene denotes along table of people drinking and eating while 2 pac and Snoop Dog sit in the middle. This connotes that 2 pac is facing death or something bad as it refers to the last supper in the bible. It also is saying that 2 pac is the son of god which relates to his album only god can judge me.
This video uses disloves in the transitions this is to make the music video look like a flim, this is becaus the music video is telling a story. They use video transitions to match with the beat of the song.
The target audience for this song i would say would be the 15-30 year olds as thats who this applies to. The subtotal of this song are Hip-Hop fans this applies with Dick Hebditch (1979). I would say this is mainly for male audience.
This video uses disloves in the transitions this is to make the music video look like a flim, this is becaus the music video is telling a story. They use video transitions to match with the beat of the song.
The target audience for this song i would say would be the 15-30 year olds as thats who this applies to. The subtotal of this song are Hip-Hop fans this applies with Dick Hebditch (1979). I would say this is mainly for male audience.
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