LO2: First Treatment for modern Love

TREATMENT

Music video for Modern Love, Banter Productions AND DATE OF BROADCAST

THE BRIEF

To produce a music video in the style of Warp.

TARGET AUDIENCE

The target audience for our music video will be: People aged 16-30, male, are the ethnicity white, and will likely be part of the subculture Hipster. They will probably be in the ABC1 with a disposable income.

SEGMENT SYNOPSIS AND HOW IT RELATES TO THE BRIEF

The narrative for our product is a guy taking a break up hard and keeps trying to get the girl back in his life.

KEY MILESTONES

Things that we need to do to make our production - give a rough estimate of the dates they will completed by. For example  

1. Planning - Choosing a song (30th October - 2nd November) 
2. Create Storyboards for Video narrative (8th November - 11th November
3. Get actors/ actress 
4. Editing the dates are 

EQUIPMENT

Cameras, tripods, lights etc

PROPS AND MODELS

Charlotte Frost - “The Woman”

 Someone from our group will play - “The Man” 

Phone, train ticket and musical instruments. 

HEALTH AND SAFETY CONSIDERATIONS.

This means things to consider when you are out filming. For example:

1. First aider
2. Keeping equipment safe/ overheating of equipment
3. Safety of people whilst filming

LEGAL AND ETHICAL CONSIDERATIONS.

Drugs, smoking, solvents and alcohol

1.10 The use of illegal drugs, the abuse of drugs, smoking, solvent abuse and the misuse of alcohol:

▪ must not be featured in programmes made primarily for children unless there is strong editorial justification;

▪ must generally be avoided and in any case must not be condoned, encouraged or glamorised in other programmes broadcast before the watershed (in the case of television), or when children are particularly likely to be listening (in the case of radio), unless there is editorial justification;

▪ must not be condoned, encouraged or glamorised in other programmes likely to be widely seen or heard by under-eighteens unless there is editorial justification.

Our product will be shown after the water shed, however we may make an extra version that is viewable pre water shed.

Ofcom guidelines for broadcasting: http://stakeholders.ofcom.org.uk/broadcasting/broadcast-codes/broadcast-code/protecting-under-18s/ 

http://stakeholders.ofcom.org.uk/broadcasting/broadcast-codes/broadcast-code/harmoffence/