LO2: (contingency) treatment

TREATMENT

I Guarantee, Banter productions

THE BRIEF

To produce a music video in the style of Warp.

TARGET AUDIENCE

The target audience of our music video will be: People aged 16-30, male, are the ethnicity , and will likely be part of the sub culture of Hip hop and Rap. They will be in any of the Social Groups as it will be accessible to all.

SEGMENT SYNOPSIS AND HOW IT RELATES TO THE BRIEF

The music video is related to the brief as it is art house and gritty. There is little to non narrative as we have decided to o a music video which is mainly performance as this is very stereotypical of Hip Hop. 

KEY MILESTONES

1. Pre-Production Planning (27^th October – 10^th November)
2. Filming (10^th November – 12^th December)
3. Editing dates (19th December - 30^th March)
4. Launch Dates (13^th April)

EQUIPMENT

Camera (For Filming), Tripod (To steady footage), Lights (For when its to dark to use natural light)

PROPS AND MODELS

William Kirby – “Star Persona, The Rapper”

HEALTH AND SAFETY CONSIDERATIONS

1. There is an appointed First Aider at UTC Sheffield named Miss Simpson
2. We will ensure the safety of all equipment by never leaving it unattended.
3. We will never endanger any of the filming crew or actors by never taking them to a dangerous location. 

LEGAL AND ETHICAL CONSIDERATIONS

We will need to follow certain Ofcom guidelines. Our music video is a rap performance following white hip-hop stereotype.

It’s very important to follow Ofcom regulations as if we don't follow them our music video can't be shown. 

The watershed is a time set  by the government so nothing offensive or inappropriate is shown to viewers who do not want to see. This is mainly used to protect the younger audiences so they do not get exposed to any inappropriate information. 

Our product is going to be shown on MTV, AKA, Worldstar Hip-Hop.

Our music is copyright free therefore this is fine for us. 

We only have one actor who's is in the video who agrees to this being broadcasted and published. 

Ofcom Guidelines;

1.14, We have to follow this guidelines as there is taboo language in our song, so we will have to show the music video after the watershed. 

“Screaming fuck the haters” 

1.20, We have to understand this regulation. As our lyrics have sexual material, however we are not going to show any sexual scenes, but we will play song lyrics, which are sexual.

“We going to make a porno, watch it on the flat screen”